Vipal’s European subsidiary, Vipal Europe is planning to increase its reach in the European tire retreading market. As part of its drive to strengthen its presence in Europe, the company has launched a new website. The site is very user-friendly and aimed at the regional market with product tips and a full catalogue of certified tread designs that have been customized specifically for the European market.
The new website is available in two languages- English and Spanish and has information on all of Vipal’s product lines. Online catalogs are available for all lines including repairing and accessories lines. Some of the exclusive designs for European customers include patterns like VRT2, DV-RT4, DV-RL, VRT3, DV-RM, DV-UM3, VT500, VJ900, and VJ910.
Vipal has a presence in 90 countries spread across all continents including the key South American, European and North-American markets. The company’s headquarters in Europe is in Valencia, Spain, and Vipal has distribution centers in the United Kingdom, Slovenia and Germany as well as a unit in Spain.
Commenting on the launch of the new website, Frederico Schmidt, general manager, Vipal Europe said that the company has been striving to meet all of the European market’s specifications, by complying with both technical and legal requirements. He added that the new website would help Vipal to showcase its different tread designs and its applications with a greater focus on consumers. It would also serve to boost brand awareness even in other countries in the region.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She has expertise in writing copy both from the agency and corporate perspectives and has worked on press releases, website content, all kinds of marketing collateral and management of social media channels like facebook and Twitter. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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