UEFA Euro Buses to Move on Continental Tires

Continental, the German manufacturer of premium tires and automotive components is playing a leading role in the forthcoming UEFA Euro 2016 tournament that is scheduled to be held from June 10 to July 10 in France. As the official sponsor of the championship, Continental will be providing all the teams participating in the world famous championship with safe transportation. All of the UEFA Euro team buses will be fitted with Continental tires and will ensure that the stars of the tournaments will be safe on their way to and from games, irrespective of the weather conditions.

Continental has a longstanding association with the UEFA Champions League, right from 1995. For the 2016 edition of the UEFA Euro tournament, Continental in its capacity as the official sponsor, will be the tire supplier of the football competition. All the team buses will be running on Continental tires. The Continental tires to be used during the event have been designed to tackle mixed regional and charter transportation, and can be used on both the steering and drive axles. They are not only cost efficient but also users with smooth running, excellent handling, and a high level of ride comfort.

Speaking about the sponsorship, Jose Luis De La Fuente, Managing Director of Continental in the Middle East said that Continental has always been synonymous with controlled thrill and safe defence. Just as in the game of football, Continental tires too guarantee breath-taking moving performance aligned with perfect strategy. The company’s sponsorship initiatives extend to national teams as well as world-class football competitions slike the UEFA qualifiers, UEFA Euro and the biggest event of them all, the FIFA World Cup. The company has been supporting football for more than 20 years and has been associated with the game over a century.

Continental first ventured into football in the early 1900s with significant sales of soft rubber footballs at the beginning of the twentieth century. Ever since, the German tire manufacturer has been a major supporter of both football teams and tournaments.

From the FIFE world cup that was held in Germany in 2006, Continental tires have been used on the official team buses and all other official vehicles European Championships and World Cup held by UEFA and FIFA. One of the most renowned football teams in Germany, Bayern Munich, has also depended on Continental tires for its team buses and service vehicles.

Continental is all set to broaden its involvement in football by becoming the official sponsor for the European qualifiers for the 2018 FIFA World Cup in Russia, which will be held till November 2017, the 2019 AFC Asian Cup in the United Arab Emirates and Major League Soccer in the USA and Canada up until 2018.

Buyers of Continental tires who purchase tires through authorized distributors in the Middle East (United Arab Emirates, Saudi Arabia, Egypt, Qatar, Bahrain, Oman, Jordan and Lebanon) region will be eligible to receive branded football-related gifts in line with the spirit of the game during the championship.