Tire manufacturer, Pirelli, which is considered as one of the symbols of Italy’s industrial excellence, is making a limited edition tyre to represent the Italian tricolor in different parts of the world. The Pirelli Colour Edition, is a tyre sporting a coloured sidewall and was recently launched by the Italian firm. It will made in a limited production run in the colors of the Italian glag.
The tire is meant to be used on Italian diplomatic cars that will be used in France, United Kingdom, Germany, China, Japan, Russia, Switzerland, United States and our very own United Arab Emirates.
The first Maserati Quattroporte employing the green, white and red P Zero tyres was launched by Marco Tronchetti Provera, CEO and Vice Chairman of Pirelli, in the presence of Italian Foreign Minister Angelino Alfano, after the final session of the four-day XII Ambassadors’ Conference. The venue for the launch was the Pirelli Hangar Bicocca, Pirelli’s space dedicated to contemporary art. The event of the launch of these tyres served as the symbolic handover of the first set of Pirelli ‘Tricolore’ tyres to the Italian diplomatic corps.
Pirelli’s Color Edition tyres debuted at the 2017 edition of the Geneva Motor Show earlier this year. These tyres represent the final frontier of the ‘perfect fit’ strategy, which is Pirelli’s response to the increasing requirement for personalization: both from car manufacturers as well as everyday drivers.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She has expertise in writing copy both from the agency and corporate perspectives and has worked on press releases, website content, all kinds of marketing collateral and management of social media channels like facebook and Twitter. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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