Customization, aerodynamics, and design lie at the heart of the latest collaboration between Goodyear and the reborn Lancia brand. Goodyear was selected as the manufacturer of choice to prod... Read more
In 2022, Continental was awarded the highest rating by the international non-profit organization CDP for the fifth time in a row for its efforts in implementing measures and strategies to re... Read more
Bridgestone has once again been chosen by Lamborghini as its exclusive tyre partner for the new Revuelto, Lamborghini’s first-ever super sports V12 HPEV (High Performance Electrified Vehicle... Read more
Apollo Tyres, the leading tyre manufacturer, is readying itself for sustainable mobility solutions. After producing sustainable Agri tyres, the company has now developed passenger vehicle ty... Read more
The prestigious German automotive publication and tire tester Auto Bild has awarded Goodyear with its ‘Top Manufacturer: Summer 2023’ award1 for the second consecutive year2. Testers recogni... Read more
Bridgestone Middle East and Africa (MEA), announced the launch of the 2nd edition of its annual wellness and road safety initiative ‘Eyes on The Road’ for the holy month of Ramadan. The annu... Read more
Continental and Emirates Red Crescent (ERC) recently collaborated to host a special day out for underprivileged children in Dubai in the spirit of Ramadan, with support from The Green Planet... Read more
The Yokohama Rubber Co., Ltd., announced today that it is supplying its ADVAN V61 tires to Lexus for use as original equipment (OE) tires on the new RZ, the Lexus brand’s first dedicated bat... Read more
The Yokohama Rubber Co., Ltd., is pleased to announce that once again this year it will be participating in the Nürburgring 24-Hour Race (the ADAC TotalEnergies 24h Nürburgring), to be held... Read more
The Yokohama Rubber Co., Ltd., is pleased to announce that a car running on its ADVAN global flagship brand racing tires was the overall winner of the second round of the 2023 Nürburgring En... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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