Sumitomo Rubber Industries Ltd. Has announced that after a three-year expansion project, it has started production of truck and bus tires at its factory in Fazenda, Brazil from March 1. The... Read more
Michelin and its PR agency partner Ketchum won a Best in Corporate Social Responsibility award at the 2019 PRWeek Awards for Michelin’s campaign “Teens Prove Their #StreetTread”.... Read more
Cooper Tire has announced in a press release that Daimler AG has opted to use the company’s Cooper Discoverer SRXLE tire as the original equipment (OE) tire on its new Mercedes-Benz GLE. The... Read more
Michelin has commenced online sale of tires in China in collaboration with the largest retailer in China, JD.com. JD.com has launched a Michelin flagship store on its platform. As an extensi... Read more
Pirelli, the premium Italian tire company has appointed Alberico Avogadro as General Manager for the Middle East Market. His appointment is expected to drive sales of the company products ac... Read more
Pirelli has unveiled a new app that could transform motorsports. Earlier, car just raced around a track at their top speed to cross the finish line as fast as possible. Gone are the days whe... Read more
Michelin collaborated with Supercars Club Arabia (SCA) for the club’s fifth tour across the UAE. Supercars Club Arabia is billed as the most exclusive network of supercar owners in the world... Read more
Bridgestone has announced that the company would be conducting an endurance activity named ‘Bridgestone Tyre Challenge’ at the Special Olympics World Games 2019. The participants in the ‘Bri... Read more
Singapore-based tire manufacturer, Giti Tire opened its first flagship store in the Middle East in Dubai. The store, which is located in one of the key industrial zones in Dubai, Dubai Inves... Read more
Michelin has announced that it has acquired a 88 percent stake in leading Indonesian tire manufacturer, PT Multistrada Arah Sarana TBK (“Multistrada”). The USD 480 million deal was finalized... Read more
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