Pirelli will celebrate its 400th Formula 1 grand prix in Bahrain: the opening race of the 2021 season. Pirelli’s first grand prix was the inaugural F1 race at Silverstone in 1950, won by Giu... Read more
WHY WE’VE CHOSEN THE TYRES • The three middle compounds from the 2021 tyre range have been chosen for this year’s season-opener in Bahrain on some of the most abrasive asphalt of the season:... Read more
The Yokohama Rubber Co., Ltd., today announced its plans for supporting motorsports events in 2021. The consumer tire strategy in our recently announced new medium-term management plan, Yoko... Read more
Michelin, the world’s leading tyre company has announced the launch of MICHELIN AGILIS 3 in the GCC for the commercial light truck tyre market, targeting conventional load customers involved... Read more
Bridgestone Potenza Sport, the new, premium ultra-high-performance sports tyre, is here to keep drivers across Middle East and Africa region in control while unlocking the full performance o... Read more
ZC Rubber hosted its first Global Online Dealer Conference on March 19, 2021, with the theme “Innovate into The Great Future.” The conference gave a series of speeches outlining... Read more
After hosting the mega inaugural edition successfully in Goa two years back, and thousands of smaller editions in different locations over the last 24 months, Apollo Tyres is back with the #... Read more
Global CEO and Representative Executive Officer Shuichi Ishibashi offered the following comment in commemoration of Bridgestone’s 90th anniversary: “Bridgestone has continued to overcome cou... Read more
After two years of extensive testing, tuning and painstakingly perfecting each and every small detail, Apollo Tyres today introduced Apterra Cross tyres for the fast-growing Compact SUV (CSU... Read more
Bridgestone Corporation has been named to the prominent Supplier Engagement Leaderboard by CDP, a global non-profit that runs the world’s leading environmental disclosure platform, for... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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