Birla Carbon one of the leading manufacturers of carbon black globally has announced its intent to bring down its net carbon emissions to zero by 2050. The announcement is seen as a natural... Read more
The Yokohama Rubber Co., Ltd., announced today that it has decided to invest in additional production capacity at the Visakhapatnam Plant now under construction in India in order to further... Read more
Michelin, the world’s leading tyre company, today announced the launch of MICHELIN 295/ 80R22.5 X® MULTI™ Z2, the latest addition to Michelin’s best-selling range of commercial vehicle tyres... Read more
Bridgestone has been selected as the exclusive tyre supplier for the new Lamborghini Huracán STO, the luxury Italian manufacturer’s road-homologated super sports car. In addition to custom-d... Read more
Michelin is in association with its distribution partner in Abu Dhabi, Central Motors & Equipment LLC (CM&E) and Abu Dhabi Police organised a day-long road safety awareness camp on A... Read more
Pirelli has developed a new P Zero tyre, which combines performance and control as well as comfort to provide a truly enjoyable drive, specifically for the recently-launched Hyundai KONA N.... Read more
Alongside its long-standing local partner Nile Projects & Trading, Bridgestone signed an agreement with AL Nasr Automotive Manufacturing company to fulfill the test phase of new electric... Read more
Continental enables the use of reprocessed polyester obtained from recycled plastic bottles in its tire production as of 2022. The new sustainable polyester yarn will be obtained from polyet... Read more
Two young talents in discussion. This is the content behind the whole project launched by BKT and DAZN “Growing Together”, the TV format which, episode by episode, provides a unique portrait... Read more
Nankang has launched the all new winter tyre Winter Activa SV-4, which is exclusively developed for European cold season. The new tyre will be available to the European market for debut from... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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