Continental, a leading global tyre and automotive technology company, has showcased its continued commitment to customers in the Middle East by launching two innovative new tyres: the UltraC... Read more
Bridgestone, a global leader in tyres and sustainable mobility solutions, recently marked a significant milestone with the successful regional launch of its latest innovation, the Bridgeston... Read more
Bridgestone, a global leader in tyres and sustainable mobility solutions, partnered with Gear Up Events for the UAE Supercar Rally for supercar enthusiasts. The captivating six-day rally, br... Read more
ZC Rubber is delighted to announce a new global partnership with Arsenal Football Club as its Official Global Tyre Partner. The company will have a significant marketing presence at all Prem... Read more
Toyo Tire U.S.A. Corp. (Toyo Tires®) announces the all-new Toyo® Proxes® R DOT competition tire, designed for dry road racing and high-performance driving on the track. The Proxes R builds u... Read more
All new and current Goodyear tires are optimized to deliver exceptional performance for electric and internal combustion engine (ICE) vehicles, and this will be further clarified by the intr... Read more
The Goodyear Rubber & Tire Company and its UAE exclusive distributor, Swaidan Trading Company LLC, continued to strengthen the Goodyear brand`s retail presence in the United Arab Emirate... Read more
Continental is presenting its fleet customers with an effective portfolio of solutions for making fleet operations efficient and sustainable. Fleet operators can choose from a modular range... Read more
The Yokohama Rubber Co., Ltd., is pleased to announce that a car equipped with its global flagship ADVAN brand tires won the GT300 class in the final race, Round 8 of the 2023 AUTOBACS SUPER... Read more
Continental, a leading innovator in the tyre and technology industry, is set to transform discarded tyres into powerful symbols of human trust in a unique installation named the ‘Circle of T... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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