Nokian Tyres has signed a new partnership deal with NFL Canada as part of its drive to boost its brand awareness in Canada. The company has now become an official sponsor of the National Football League right upto Super Bowl LIV in 2020.
Commenting on the sponsorship, Tommi Heinonen, head of Nokian Tyres North America said that the partnership further highlights the company’s investment in North America. He expects the partnership to increase sales and boost brand awareness throughout Canada. According to him, NFL is an apt partner for the brand as it stands for performance, quality, durability and continuous improvement.
Nokian Tyres said in a statement that while NFL is committed to entertaining millions of people, Nokian exhibits the same commitment to developing the latest tire technology. Both brands value excellence in their respective fields and provide customers with market-leading products. The two brands also share a commitment to promoting safety, environmental stewardship and sustainability.
David Thomson, managing director, NFL Canada said that NFL Canada was truly proud to be working with Nokian Tyres to collaborate and help accelerate its business in Canada. He added. “Like the NFL and our players, Nokian Tyres sets itself apart in the market through unparalleled teamwork and commitment to excellence, which makes our new partnership so powerful in Canada.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She has expertise in writing copy both from the agency and corporate perspectives and has worked on press releases, website content, all kinds of marketing collateral and management of social media channels like facebook and Twitter. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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