Nokian Tyres has made a bit to increase customer confidence by publishing the company’s Corporate Sustainability Report for 2015. The report has been uploaded in both English and Finnish at www.nokiantyres.com/company/sustainability on the company’s website .
The report follows the internationally renowned and highly popular GRI G4 guidelines on the basis of which sustainability is pided into three main areas – environmental, social and financial sustainability and their different subgroups. The 2015 report is the third such GRI report that has been published by Nokian Tyres and, to boost confidence in its quality, the report has been externally assured for the first time.
Nokian Tyres has been pursuing more transparency and openness with regard to the company’s activities and in February this year, Nokian Tyres’ President and CEO Ari Lehtoranta had revealed in a media interview that based on the company’s internal inspection activities, there have been some discrepancies in magazine testing practices.
In 2015, the main focus was on internal audits for product development and this was when the flaws in the magazine testing practices came to light. These findings were publicized in early 2016 and the company took full responsibility. In the Corporate Sustainability Report for 2015, Ari Lehtoranta, President and CEO for Nokian Tyres says that the company has apologized for not having acted in line with its principles in the past and will be focusing more on transparency and sustainability as the best starting points for further development in the future.
The 2015 report explains in detail the sustainability processes at Nokian Tyres including the company’s test tire policy. The test tire policy has been updated as part of Nokian Tyres’ sustainability work which was developed during the reporting period. The company set up a new Corporate Sustainability workgroup in April 2015 that has already launched over 50 different sustainability related projects. These projects are scheduled to last until 2017.
During the 2015 fiscal period, Nokian Tyres also joined external projects in order to promote sustainability including the Responsible Care program for the chemical industry. In December 2015, Nokian Tyres signed the UN’s Global Compact initiative and registered as a supporting member for the initiative. Another project that the company took on as part of sustainability initiatives is a project for the sustainable development of natural rubber (SNR-i, IRSG) that seeks to promote sustainable supply natural rubber at all stages of the supply chain and to unify all suppliers in the chain by promoting commitment towards their common goals.
“ We are working harder than ever in order to improve trust and to develop our activities across the entire field of sustainability. In addition to setting an example ourselves, we want to use all available means to make the entire industry more transparent”, said President and CEO Lehtoranta.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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