Nexen Tire has announced that the company has renewed its sleeve sponsorship deal with the English soccer champions Manchester City for the 2019/20 season. This would mark the third consecutive season that the tire manufacturer has taken on the sleeve sponsorship of the renowned English football team.
Nexen began its association with Manchester City club in 2015, and later on expanded this partnership deal to become the club’s first sleeve sponsor after two years. Manchester City was also the first football club to get a sleeve sponsor in the Premier League.
According to the terms of the new deal that has been signed, the Korean tire manufacturer will continue to retain its rights to branding on the sleeves of the jerseys worn by the players on the field as well as across City’s other physical and digital assets. Nexen also benefits by getting the right to activate the partnership globally in relation to City-related marketing efforts.
Though the financial terms of the new deal were not revealed, the deal in the previous season was worth GBP 10 million (USD 12.1 million) for one season.
Travis King, chief executive of Nexen Tire, said that Nexen Tire had been actively supporting Manchester City throughout the years, and accompanied the team in their successive wins in the Premier League. Nexen is now determined to create even more synergy with the club, by continuing to ride on the success that Manchester City has enjoyed in the English Premier League.
Manchester City began their defence of their Premier League championship with an emphatic 5-0 victory over West Ham United.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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