Michelin Renews Partnership with Goodwood Festival of Speed

Michelin has signed on as the official tyre partner for the Goodwood Festival of Speed and Goodwood Revival for a further five years. The deal means that Michelin will be the official tyre brand for Goodwood’s flagship international motoring events till 2022.

Commenting on the partnership, Rebeca Nieto, commercial director for car, van and 4×4 for Michelin in the UK and Ireland, said that Goodwood is the ideal partner for Michelin as events like the Revival and the Festival of Speed will allow Michelin to showcase its heritage and proud history, while also focusing on its technological breakthroughs and success in motorsport.

Nieto added “Everything the Goodwood Estate does is premium, and that reflects our own ethos. From the tyres we make to the restaurants we recommend, Michelin delivers exceptional quality to consumers.”

Michelin’s branding will be prominent at both the Goodwood events, which are truly international and attract over 350,000 people. Nieto said that she expects to see this global reach increasing over the next five years.

She concluded, “They also give us the chance to offer once-in-a-lifetime hospitality experiences to key partners, customers and colleagues.”

Tracey Greaves, chief commercial officer of the Goodwood Group, said that over the past five years Michelin has given great support to Goodwood over the past five years in its role as an integral Partner at The Festival of Speed. The company also presented the Michelin Supercar Paddock where the spotlight is on the most powerful and beautiful supercars in the world.