Michelin was chosen as the Tire Manufacturer of the year for the second consecutive year at the 2020 Tire Technology Expo event which was held in Hanover, Germany. The company said in a press release that the award attested to the progress the company has made in terms of performance over the life of its products, and its co conviction about the need to test tires in used condition. This is now a conviction that is shared by the tire industry in general and the European Union is all set to make such tests a mandatory requirement in 2024.
Michelin was chosen for the award by a panel of industry experts comprising automotive manufacturers, tire industry professionals, universities and industrial researchers. The Manufacturer of the Year award recognized the work of Michelin’s teams, and will make it possible for the company to offer more accessible, efficient, innovative and sustainable products and services.
At the event, Michelin also received the Tire Technology 2020 Innovation Award for its “airless” tire, the Uptis in addition to the many prestigious prizes that it got in 2019. Michelin launched the Uptis prototype in 2019, and has received an accolade once more for the technological edge it offers. The Uptis eliminates any risk of punctures, and offers several benefits that would provide motorists with more peace of mind while they are on the move.
The Uptis would also give fleet managers and professionals the chance to optimize the productivity of their business, and benefit from significant savings in terms of materials. This would also mean less waste and thus promote sustainable mobility.
Commenting on the awards, Florent Menegaux, CEO of the Michelin Group, said: “It is a great honor for us to receive the Tire Manufacturer of the Year Award for the second year in a row, a first in the history of these awards. Combined with the Innovation Award for Uptis, these two prestigious titles reward the group’s strategic directions. This is obviously a source of immense pride for us all at Michelin, but also a clear demonstration of the relevance of the efforts we have made, both in terms of innovation and sustainable mobility.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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