In a bid to boost brand awareness, renowned Indian tire manufacturer, JK Tyres, held the second edition of the Off Road Awards at Kingdom of Dreams in Gurgaon on December 10, 2015. The awards were held for the first time in Pune in 2014.The winners of the awards were selected after stringent scrutiny by a 10-member expert jury panel who picked the winners based on their performance with regard to predefined criteria like ride comfort, all-terrain capability, practicality, design, desirability and suitability for road conditions in India.
The awards were given in nine categories including SUVs, compact SUVs, performance SUVs, premium luxury vehicles, full size luxury vehicles, compact luxury category, crossovers, bikes and offroader of the year.
The event was held in collaboration with Evo India and was attended by all major automotive manufacturers. JK Tyres has been highly active in the motorsports and off road arena in India and this new initiative by the company will go a long way in increasing customer awareness about the popular brand of tires.
The company had also recently launched its range of premium all-terrain tires for SUVs called the Ranger series. Speaking at the award ceremony, Dr Raghupati Singhania, chairman and managing director of JK Tyres congratulated the winners and said that India is well on its way to being recognized as a global automotive hub with offroading becoming increasingly popular across the country. He added that this is what prompted JK Tyres to launch the Ranger series.
The award winners are:
Compact luxury category-Range Rover Evoque
Premium luxury category-Mercedes-Benz GLE
Full size luxury category-Volvo xc90
Bike category-Triumph Tige
Crossover category-Maruti Suzuki S-Cross
Compact SUV category-Hyundai Creta
SUV category-Trailblazer
Performance SUV category-BMW X6 M
Off Roader of the Year-The new Mahindra Thar
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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