Hankook Tire has won the 2016 edition of the prestigious Red Dot design award for its DynaSync concept tire. Designed as an offroad tire in collaboration with shoe outsole manufacturer, Vibram, the concept tire has been specifically designed to tackle a wide range of off-road conditions.
Speaking about the award, Hankook’s chairman and CEO, Seung Hwa Suh said that receiving the award has increased Hankook Tire’s commitment and determination to use innovation and creative design to lead future driving.
The DynaSYNCtire uses Vibram’s Carrarmato lug design as part of its tread pattern to increase the tire’s traction in mountainous areas and the honeycomb pattern of the grooves minimizes the possibility of punctures and tire chips due to the prevalence of stones or gravel. It also contributes significantly to smooth and powerful handling and increases shock absorption. Another distinctive feature of the tire is that its sidewall incorporates a number of color compounds. This will allow motorists to match the color of the tires to the body color of the vehicle.
The Red Dot award for the DynaSYNC tire is the fourth such design award that Hankook Tire has received in 2016. Other design awards the Korean tire manufacturer has received include the iF Design Award in February, the Mercury Excellence Award and a Red Dot Design Award in the Produce Design category. “The continuous recognition by world’s renowned design awards highlights Hankook Tire’s global top tier technology and design leadership,” said Hankook in a statement.
The Red Dot Design award received 4,698 entries from 60 countries this year. The award ceremony will be held at the Red Dot Design Museum in Singapore on 22 September 2016.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
Your email address will not be published. Required fields are marked *
© 2017 Morjan Media LLC. All Rights Reserved.