As part of the expansion and persification plan, HALA GROUP of Kingdom of Saudi Arabia, has decided to expand its footprints in the tire business and for that it has done a strategic investment in one the of leading Tire Distributors in the Middle East – ZAFCO.
HALA is one of the leading groups in the Kingdom that deals in several brands including AVIS, Naqel (JV with Saudi Post) and MG under their belt. In addition, HALA owns significant shares in other businesses such as Saudi Fransi Bank and Nova Water factory in the region.
Their continuous interest in expansion in the automotive industry is a part of their long-term strategy, which is clearly evident from this very investment they have made to realize their long-term goals.
ZAFCO by far is a leading industry player with state-of-the-art distribution system and has the best industry practices, which makes it one of the most affluent and dominant players in the market. Having excellent team and advanced retail and distribution model certainly gives an edge to HALA in striving forward.
Further details will follow shortly as families have decided to reveal the fine prints in near future of this strategic alliance.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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