Tire manufacturer Goodyear has signed a jersey patch sponsorship deal with the famous NBA team, Cleveland Cavaliers. The NBA had announced in April 2016 that corporate logos would be allowed on jerseys from the next season, as part of a new apparel agreement with Nike.
As an outcome of the sponsorship deal between Goodyear and the Cleveland Cavaliers, the team’s players will sport the Goodyear logo on their jersey patches. Goodyear has a longstanding association with the Cleveland Cavaliers and they have been a suite holder and season ticket holder of the team for the past 25-30 years.
Explaining the reasoning behind the tie-up, Cavaliers SVP and Chief Revenue Officer Brad Sims said that Goodyear has always been a brand that they would like to be associated with. Cavaliers general manager David Griffin said in a statement that the partnership had to be something that the entire team and franchise could be inspired by and believed in. He added that the connection between the two brands goes deeper than basketball and they both can operate on the same platform physically and culturally at the highest level.
Goodyear’s well known “wingfoot” logo will appear in navy on the team’s wine-and-gold uniforms at away games and in wine on their home whites. The deal is reportedly for a period of three years and is worth about USD 5-10 million per season.
The Cavaliers are at the moment waiting to find out if the team would be facing the Washington Wizards or the Boston Celtics in the Eastern Conference Finals and is very much a contender to win another NBA Championship.
The Goodyear logo will be emblazoned on the authentic uniforms worn by team members during games and eventually, all Cavaliers jerseys sold will have the Goodyear logo. The logo placement will also extend to jersey-like products.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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