Firestone has launched its first site for the Middle East and Africa region, making it easy for customers in the region to find the right tyres for their vehicle by just clicking a button. The site is very user-friendly and reflects Firestone’s image as a brand that is reliable, fresh, youthful, and easy-to-use. Firestone had launched its FS100 tyre earlier in 2017 and the launch of the new website attests to its core philosophy of giving those who are young-at-heart the “freedom to drive” and discover. The new website marks a significant achievement for the growth of the Firestone brand in the Middle East and Africa region.
The new MEA website which has a very useful and stylish design has information about the company and its tyres that is relevant and useful for end-users, tyre professionals, vehicle dealers and other stakeholders. The tyrefinder for passenger cars, the easy to use store locator and a social dashboard to follow trending content on social media channels are other notable features of the site.
Visitors to the website can also get information on the brand’s current promotions and send enquiries to Firestone tyre distributors who are within their geographical area. The site has been optimized for use on all kinds of browsers and mobile devices like smartphones and tablets, and is available in both English and Arabic languages.
One of the most valued qualities for Firestone is dependability and this is why the company invests a lot of energy in delivering quality products that people have trusted for over 100 years. Firestone’s motto, “If something’s worth doing, it’s worth doing right” is a brand motto and attitude that has not changed over time.
The Firestone brand was born in the US more than 100 years ago and Firestone tyres are known for their achievements both on and off the track. Bridgestone, which is the largest tyre manufacturer in the world acquired the Firestone brand in 1988, and is working hard on promoting the brand in the MEA market with marketing initiatives and development of new products.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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