Cooper Tire Europe has announced the company has appointed Arabian Tires as its new retail partner in Saudi Arabia. This coincides with Cooper’s launch of three new tires in Saudi and is the brand’s latest step in its strategy to make its high quality tires more accessible to customers across the Middle East.
Cooper is known as one of the top tire manufacturers in the world and has been making tires from 1914. The company has a complete of car and 4×4 tires, which have been designed and developed to meet the exacting demands of today’s vehicles and confirm to the highest standards in order to perform well across a wide range of climates and terrains in different parts of the world. Saudi Arabia is a market that offers plenty of potential for Cooper as the company has one of the broadest 4×4 tire ranges of any manufacturer.
Arabian Tires was founded in 2002, nad quickly became one of the key players in the Saudi Arabian market. The company has a retail outlet in Jeddah and warehouses in Jeddah and Dammam, and is well placed to cater to the demand for Cooper’s SUV and passenger tires in Saudi Arabia.
The new Cooper Zeon 4XS Sport, the Cooper Zeon CS8 and Discoverer STT Pro have all been designed to meet the varying needs of Middle East customers.
The Cooper Zeon 4XS Sport was introduced as part of Cooper’s new high performance product range and is meant specifically to cope with the weight of large SUVs. The Cooper Zeon CS8 is a high-performance passenger car tire, which offers motorists the benefits of exceptional grip, fuel efficiency and handling and comes with a host of advanced technologies. The third tire, the Discoverer STT Pro has been designed for those who are adventurers at heart and has the capacity to deliver toughness, traction, and treadwear to cope with the demanding off-road conditions of Saudi Arabia.
Luis Ceneviz, Managing Director of Cooper Tire Europe, said: “We have witnessed solid growth in the Middle East over the past four years and identified Saudi Arabia as a strategic market for us. With the introduction of a number of new models and the launch of our website in Arabic, the appointment of Arabian Tires was the next logical step to making our products more accessible to our customers in Saudi Arabia and to increasing our presence in the Middle East.”
Youssef Yassin, Managing Partner of Arabian Tires, said that it was an honour and a privilege to become part of the Cooper Tire family, as it is a big, prestigious brand with a long history in the tire business. He added that Cooper’s’s portfolio of premium tires fits well with his company’s strengths in the SUV segment, while the range of passenger tires offers customers the combination of new technology and high quality at an affordable price.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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