Bridgestone has announced that the company would be conducting an endurance activity named ‘Bridgestone Tyre Challenge’ at the Special Olympics World Games 2019. The participants in the ‘Bridgestone Tyre Challenge’ will have to tackle an obstacle course while racing against the clock. The Special Olympics World Games 2019 is currently being held in Abu Dhabi and will conclude on March 21st, 2019.
Commenting on the challenge, Salah Adib, General Manager, Al Masaood TBA Division, said with the Special Olympics being held in the Middle East for the very first time, the company was very excited to be a part of the event. Everyone at Al Masaood is keen to contribute to the success of the event. At the event, Bridgestone will set up an exclusive booth to accommodate the Bridgestone Tyre Challenge. The time of every partaker in the challenge around the course will be recorded as they compete against each other, and each person will receive a Polaroid picture on an Olympics podium upon completing the challenge.
Al Masaood Tyres, Batteries and Accessories (TBA) Division serves as the distributor of the full range of Bridgestone tires for cars, trucks, industrial, agricultural and earth mover vehicles in Abu Dhabi. The company has won the GCC Distributor of the Year award from Bridgestone Corporation on multiple occasions.
Commenting on the activation, Berna Akinci, Head of Marketing, Bridgestone Middle East & Africa said that the company was very proud of its participation at the Special Olympics World Games 2019 with its partner Al Masaood.
Akinci added, “The UAE has made great strides in establishing systems that empower people of determination and ensuring that they are integrated into the community. These sentiments are represented at the very core of our brand, as Serving Society with Superior Quality is our heritage and mission and we are committed to embracing our responsibility to future generations both in the UAE and across the region as a whole.”
The Special Olympics World Games Abu Dhabi 2019 is being held under the patronage of His Highness Sheikh Mohamed Bin Zayed Al Nahyan and will play a key role in local, national and regional plans to expand opportunities for people of determination. These plans align well with Abu Dhabi and the UAE’s shared vision of a unified and inclusive society. The Special Olympics currently being held in Abu Dhabi are billed as the most unified Games in the 50-year history of the Special Olympics movement, with inclusion of people of determination with intellectual disabilities in every aspect of the event. Over 7,500 athletes and 3,000 coaches drawn from more than 176 countries are participating in 24 officially sanctioned Olympic-style sports in venues across Abu Dhabi.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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