Bridgestone, the world’s largest tire manufacturer has been named to the Dow Jones Sustainability World Index (DJSI World) for the third straight year. It has also been made a part of the Dow Jones Sustainability Asia Pacific Index for the ninth year in a row. These indices are prepared jointly by the S&P Dow Jones Indices and RobecoSAM and give an indication of the performance of the leaders in the world in terms of sustainability. The indices are prepared carefully on the basis of comprehensive analysis of several long-term economic, environmental and social criteria.
Bridgestone received the highest score in the Auto Components industry sector when it came to its performance with regard to the environmental aspect. The tire manufacturer also received the maximum score of 100 in the environmental assessment criteria: environmental reporting. Another parameter for which the company received the highest score was for climate strategy in the environmental dimension.
As part of its drive to improve its performance in terms of sustainability, Bridgestone launched a new Global Sustainable Procurement Policy in February 2018. This policy is applicable to all purchased materials and services, as well as all suppliers globally. Bridgestone received a high rating for such an advanced effort that enhanced its sustainability.
In March 2017, the Bridgestone Group launched its global Corporate Social Responsibility (CSR) commitment, “Our Way to Serve”. This CSR commitment involved organizing the company’s CSR efforts under three Priority Areas: Mobility, People and Environment so that it can use innovation and technology to improve the way people move, live, work and play. In addition to these Priority Areas, the Group continues to focus on strengthening the basic governance, compliance and behavioral characteristics expected of any responsible company through its Management Fundamentals.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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