CDP, a global non-profit that runs the world’s leading environmental disclosure platform lauded Bridgestone’s leadership in combating climate change. The organization named Bridgestone Corporation to the prominent 2020 Supplier Engagement Leaderboard as it earned the highest rating in supply chain engagement on climate issues.
Bridgestone was recognized with a Supplier Engagement Rating (SER) of “A” from CDP in recognition of the tiremaker’s reduction of CO2 emissions with regard to all areas of its products’ lifecycles, ranging from the procurement of raw material to tire manufacture, distribution, use, and disposal or recycling of tires. One of the company’s major achievements was that it introduced its Global Sustainable Procurement Policy to 98 percent of its Tier 1 major suppliers. The majority of these suppliers are currently in the process of completing third-party assessments. Bridgestone reported that in 2018, it has achieved 95 percent of its 2020 global goal to reduce the emissions footprint from the use of its tires.
CDP, which was earlier known as the Carbon Disclosure Project, supports thousands of companies, cities, states and regions in their efforts to measure and manage their risks and opportunities with regard to environmental issues like climate change, water security, and deforestation. CDP takes the information supplied in its annual reporting process on an annual basis and assigns a rating to companies and cities based on their scores with regard to the progress they have made in disclosure and environmental leadership.
Bridgestone’s environmental sustainability priorities are driven by its Our Way to Serve corporate social responsibility (CSR) commitment. This commitment is part of the tire manufacturer’s drive to improve the way people move, live, work and play. “Our Way to Serve” arose from the company’s longstanding philosophy of Serving Society with Superior Quality and its belief that the best businesses not only perform for stakeholders but also contribute to a better world for future generations.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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