BKT, one of the key players in the off-highway tire segment and the official tire partner of the popular Monster Jam events has just launched a new website that has been optimized for mobile devices. The new site, m.bkt-tires.com, offers a browser access for better research on content and gives users a better browsing experience from their mobile devices. The layout of the content on the site has been optimized for browsing from tablets and smartphones thus making the entire experience more intuitive and engaging.
In the new site that has been designed exclusively for those accessing from mobile devices, the data has been tailored for those from any part of the world as they have the option to choose between two measurement standards with regard to the technical data and tire features – the US standard and the international metric system. The site is also available in as many as six different languages: English, Italian, French, Spanish, German, and Portuguese with additional languages slated to be introduced soon in line BKT’s drive to increase its reach to a global audience, as the company maintains a presence in as many as 130 countries.
Browsers get immediate access to detailed product information as well as numerous videos and images, recent news updates and many more details with both the design and the layout of the contents being extremely attractive and informative.
BKT’s website is particularly interactive and dynamic, with the site traffic amounting to 368 thousand visits and a total of about 2 million of visited pages, and the visits are evenly distributed among users from all around the world.
BKT’s strategy of expanding its presence across digital platforms has definitely paid off. While the company’s facebook page has as many as 134,000 fans, the Twitter, LinkedIn and YouTube feeds are highly active. The YouTube channel has plenty of videos of BKT tires in action. The new m.bkt-tires.com site is all set to follow this path while its menu clearly links back to all of the company’s corporate social media channels, so that customers need to come to just one place to get access to all the available content in a simple, immediate, and fun manner.
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