BKT created a significant sensation at the Agritechnica 2015 trade fair which is being held from November 10 to 14 in Hanover by bring a giant monster truck to the fair. Fitted with four enormous BKT tires, the truck dominates the BKT stand at Agritechnica which is the biggest trade show in the world for agricultural machinery.
During the two exclusive preview days of the show from November 8-9, a driver of the Grave Digger team was on site to explain the mysteries of the truck to the audience. Visitors had the option of getting onboard the monster truck for a true monster experience. They were also able to get photo opportunities and get a voucher printed with a special code that would give them access to download the photos of their “monster moments” from a specially created website. Autograph cards of drivers n the monster truck circuit were also available as giveaways to visitors.
Really big scaled models of the Monster Truck were available as giveaways to lucky visitors who happened to be on the Monster Truck when the BKT jingle rang, which was four times a day. Smaller models of the Hot Wheels Monster Truck which naturally had BKT tires were given to all visitors. Kids not only got chances to ride the Monster Gravedigger truck but also got temporary tattoos from the info desk at the BKT booth.
Monster Trucks are definitely the kind of trucks that create an impact on spectators with their sheer size, and amazing stunts. In races, they turn upside down, and endure all kinds of challenges including tough mechanical stress. The Monster Jam series are a definitive test for BKT tires which has developed a special tire for these Monster Jam trucks. BKT tires may not endure such spectacular challenges, but their endurance and quality are stringently tested in long tests, just like the Monster Jam trucks.
Proud of the sensation BKT created at Agritechnica, Arvind Poddar, Chairman and Managing Director of BKT said that the show provided BKT with another chance to showcase its expertise in the agricultural tire sector with new sizes for the company’s existing tires and brand new tires for tractors and trailers. He said that in addition to creating a promotional impact it highlights the reliability, resistance and versatility of the BKT tire range in all sectors.
Lucia Salmaso, Managing Director of BKT Europe said that the appearance of the BKT stand at Agritechnica 2015 highlights BKT’s outstanding results over the past years in spite of adverse cyclical conditions in the tire sector.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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