Atturo Tires has announced that it will extending its sponsorship of TORC: The Off-Road Championship this season and renewing its commitment to PRO Light racing. As part of the sponsorship deal, the popular truck racing series will be known as Atturo Tires PRO Light in 2016.
The Atturo Tire PRO Light class features both experienced drivers and amateur stars and they vie with each other in action-packed races between 500 horsepower trucks that use DOT street-legal tires. All trucks in the competition use Atturo Tires Trail Blade M/T tires which have a distinctive tread design inspired by the karambit knife blade to enhance the performance and looks of the tires.
Commenting on the renewal of the sponsorship, Michael Mathis, President of Atturo Tires said that trucks taking part in the Atturo Tires PRO Light race class use the same road legal tires customers can purchase at the retail level. According to him, the short-course off-road races in the TORC Series are the perfect proving ground for the company’s tires as they showcase the durability, quality and performance of the Trail Blade range from Atturo Tires. Atturo Tires confirm to world-class standards and are specially designed for the light truck, crossover and SUV segments, both for road and track use.
As part of the sponsorship deal, Atturo will benefit from being featured prominently in the live digital broadcasts of the TORC series and in its social media campaigns. The company will also get many chances to engage directly with racing fans by joining the TORC Series at each stop, interacting with them in the TORC Fan Expo and giving them opportunities to learn more about Atturo Tires.
The drivers belonging to the Atturo team, Travis Dinsmore #43, and Andrew Carlson #151, considerably raised the profile of the company in 2015 with si podium finishes and two-first place finishes, especially of the concluding event of the season, the Crandon World Championships. In this season, both drivers are aiming to better last year’s record.
“Short-course off-road racing is tough on tires and it’s great to partner with a company like Atturo Tires that offers its customers race-proven performance,” TORC Partnership Marketing Director Lars Sequist. “We look forward to another strong season together with Atturo Tires, both on and off track.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
Your email address will not be published. Required fields are marked *
© 2017 Morjan Media LLC. All Rights Reserved.