Al Habtoor Motors Takes Sumo Firenza from Strength to Strength in the GCC

Sumo Firenza Tires have been positioned as premium tires and with quality, dependability and evolution as the three cornerstones of its philosophy, the brand is all set to become a global brand. Over the past decade, Sumo Firenza has cemented its position as a that delivers quality and cost-effective tires which incorporate the most modern tire technologies and materials.

Back in 2013, after comprehensively reviewing several renowned tire brands from different parts of the world, Al Habtoor Motors chose Sumo Firenza as one of the tires it would promote in the GCC, based on their quality, value and reliability. The company has already entered into distribution agreements with well known companies in Qatar and Saudi Arabia for Sumo Firenza Tires and is searching for new distributors to spread the reach of the brand in the region.

In the first quarter of 2016, Al Habtoor Motors will be introducing Speedy Batteries in collaboration with SpeedFit, the subsidiary of Al Habtoor Motors that provides servicing facilities for all brands in Umm Ramool. The premise of Speedy Batteries is that retail customers facing battery issues can call SpeedFit mobile services for help. Speedy Batteries will check, test and replace their battery if needed with minimal inconvenience. Al Habtoor Motors to them as possible. In addition to Speedy batteries, Al Habtoor Motors will also offer basic vehicle routine oil servicing on a mobile basis either at the homes or workplaces of customers. This will be carried out in collaboration with LUK oil that produces both automotive and marine oils from the Russian Federation.

Another notable fact is that Al Habtoor Motors will be expanding the company’s range of Sumo Firenza tires from passenger and 4×4 tires to cover the truck and bus, industrial and agricultural segments as well.

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