Phyron, Swedish video tech pioneers, today announced Volvo Car Sweden as their first major car brand customer, with their Volvo Selekt used car division signing up to rollout their AI powered automated videos across 30 of their Swedish digital forecourts.
The breakthrough deal will see Volvo Selekt using Phyron’s automated videos with in-built artificial intelligence, for used car sales in a nationwide pilot that will enable over 1,500 used car ads to be turned into high quality, on-brand videos in just minutes.
Phyron’s innovative video and AI solution is the world’s first software solution for automated video production and distribution for the global automotive industry. Phyron has been working with car dealers and partners since 2019 and now counts over 1,000 customers across Europe. In 2022, its customers’ car videos were viewed more than 226,000,000 million times.
The unique AI software and its algorithms enables Phyron to create videos for car advertisements which can be used on OEM’s brand or retailer websites, as well as classifieds and across social media channels. Not only do its automated videos save retailers huge amounts of time and money on video production, especially as there is no need for a salesperson to video any cars on site or prepare a script of key features, they ensure premium quality films of every single car in a firm’s inventory has an engaging video ad attached to it in minutes.
The innovative process works by Phyron taking a data feed from a retailer or car brand, including at least three still images and key product details. The artificial intelligence (AI) then identifies the key properties in the images, including various shot angles, interior elements and exterior highlights, and then strips out the backgrounds and replaces them with a neutral one. The unique software then adds special effects, shadows and overlays the desired product specifics and any customer offers on the relevant images, including price and retailer dealer branding.
Thanks to state-of-the-art cloud computing Phyron can process an unlimited amount of videos concurrently, taking about 10 minutes to render them all, posting them live on a single retailer or auction site’s website, or scale them across an entire network if needed. If a detail changes, such as price, or promotion, the data feed updates and the video is re-rendered automatically as part of the small video fee.
Phyron CEO Johan Sundstrand, said “Both Phyron and Volvo Car share the same vision. Not only does our software ensure every single vehicle on their books reflects their premium status and customer-centric approach, but, if any of the vehicle information changes in the data feed, videos will be updated and re-rendered automatically, ensuring every single used Volvo ad carries the correct promotional information in the most engaging videos ever.”
Johan Carlsson Head of Used Cars Operations at Volvo Car Sweden, said “Thanks to Phyron, this is the first time here at Volvo that we have been able to fully support our entire used car dealership network with sophisticated support on digital video ad content. Every single used car in the Volvo Selekt programme will have a consistently premium quality, aligned on-brand film as part of their digital advertisement. We’re delighted to be working with the Phyron team and can’t wait to see the uplift in sales figures and audience engagement from such an innovative platform”.
Phyron Sales Director Per Laredius said, “We are delighted to have been chosen by Volvo Cars to apply our AI powered automated videos to their used car ads and transforming the way they retail their high-quality used cars”.
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