Volvo is venturing into the field of electric vehicle infrastructure by acquiring a stake in FreeWire, a company that makes mobile rapid charging systems for electric vehicles. Volvo was one of the first companies to diversify into electric cars and will be using this investment to further reinforce its electrification strategy. The company had announced earlier this year that its goal is for 50 percent of its sales to be fully electric by 2025. The company has invested in San Francisco based FreeWire through its
Volvo Cars Tech Fund.
Commenting on the investment Zaki Fasihuddin, CEO of the Volvo Cars Tech Fund said that the future of Volvo Cars is electric and this is reflected in the company’s industry-leading commitment to electrify its entire product range. In order to promote more widespread use of electric cars, infrastructure needs to be available to make recharging electric cars as easy as filling up conventional cars with petrol. This is what prompted Volvo to invest in FreeWire.
Atif Rafiq, chief digital officer at Volvo Cars, added that Freewire’s fast charging technology provides immense scope to make the use of electrified Volvos simpler. He expressed his hope that with this move, the future of sustainable, electric cars will become more practical and convenient.
According to FreeWire, it specializes in “both stationary and mobile fast charging technology, allowing electric car charging to be deployed quickly and widely.” The company uses movable battery packs with charging systems. When compared to traditional fixed fast-charging stations which require a lot of investment and labor as well as electrical upgrades, FreeWire’s charging stations use low-voltage power, and operators can use existing power outlets. Thus, motorists can enjoy all the benefits of fast charging without operators having to go through the hassle of establishing a high-voltage connection to the grid.
Arcady Sosinov, CEO of FreeWire, commented on the investment from Volvo:
“We’re thrilled to partner with Volvo Cars to develop new markets and business models around our EV fast charging and ultra-fast charging technology. Having a car maker with both the legacy and future vision of Volvo is going to give us access to technology, testing, and new strategies that will really accelerate the growth of the company.”
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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