The Turtle Wax Quick & Easy™ Dash & Glass™ Interior Cleaner has recently made a name for itself after bagging the Product of the Year award for 2016 in the car care category. Product of the Year is the globe’s largest consumer-voted award for product innovation.
In a statement, Rich Fryling, Managing Director, Product of the Year USA, said that approximately 50,000 new packaged goods are unveiled yearly, and their research shows that 44 percent of consumers are more likely to buy a product recommended by 40,000 shoppers just like them.
A leading manufacturer of automotive appearance products, Turtle Wax® has made it easy to keep cars looking perfect in-between any road adventures. What sets the products of this company apart from others is that the user doesn’t have anything to worry about overspray.
The innovative Turtle Wax® Quick & Easy™ Dash & Glass™ Interior Cleaner utilizes precision cleaning to easily eliminate dirt from both windows and dashboards. Its patented formula captures dirt for safe and streak-free cleaning. Moreover, this multi-surface cleaner leaves a non-greasy shine to fully restore the natural look of the car. It is not just effective, but is proven safe to use on all interior hard surfaces, including tech screens.
According to Mike Schultz, Vice President, Research & Development, Turtle Wax, they are honored that Dash & Glass was named one of the most advanced products of the year for 2016. He noted that the award is specifically meaningful because it is based on consumer feedback and in their category, they know that peer-to-peer recommendations drive purchase intent. “Car lovers can now clean, shine and protect their cars with confidence that Turtle Wax Dash & Glass will meet and exceed their needs.”
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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