Total Marketing Middle East (TMME), which is a fully owned affiliate of the Total Group and is a leading lubricant company in GCC recently signed a distributorship agreement with AWR Trading. AW Rostamani Trading Co is an automotive business which is a subsidiary of the AW Rostamani Group and will be a distributor of TOTAL branded lubricants in Dubai and the Northern Emirates.
Both parties will now combine their expertise expand their presence in the automotive aftersales market in UAE. The distributorship agreement will further reinforce the existing strategic alliance between the two companies. With AW Rostamani Trading’s support, TMME plans to increase the number of oil change outlets to reinforce its position as a market leader and to expand its geographical reach in the country. Customers will also benefit from this partnership as they will have better access to premium quality lubricants.
The formal agreement between the two companies was signed between Michel Ayat, CEO of AW Rostamani Group, who represented AWR Trading, and Thibaud de Lisle, Managing Director of Total Marketing Middle East.
Commenting on the partnership, Michel Ayat, CEO of AW Rostamani Group said that his company was pleased to expanding upon its partnership with Total, which is one of the largest global oil and gas companies and an esteemed OEM partner for the Renault-Nissan Alliance. He said that this partnership is in line with the Group’s strong business pillars of professional management, prudent systems and processes, world class products and a large customer database and is expected to create bigger potential and expand both the B2B and B2C customer base, thus consolidating the associations that the AW Rostamani Group subsidiaries initiated.
Luigi Rubinacci, Director of AWR Trading, said: “This is a very important day for the AW Rostamani Group. This partnership is a powerful one that over the years has solidified the principals of trust and professionalism that both companies operate under, and further underpins Total as one of our most reliable partners.”
Thibaud de Lisle, Managing Director of TMME, added that with AWR Trading as our distributor, Total had increased its presence in the lubricant industry in the UAE. The common goal of both companies is to continuously improve their customers’ experience in every aspect.
De Lisle concluded, “Expanding our network of sales and support personnel and being in close proximity to where our customers are is a key initiative towards achieving that. We look forward to our partnership with AWR Trading, and together with our joined energies we are certain to grow from strength to strength in the coming years.”
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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