BASF Coating has released its prediction for the top colors for the year 2022. The BASF palette is dominated by sober colors like gray, blue, white and black as the company said that with technological advances becoming a reality, customers will feel a need to “stay real” with technological advances becomes reality.
The palette comprises 65 global colors which seek to reconcile human qualities with the pursuit for perfection that is the hallmark of the digital age. The collection is also meant to signal the shift that the automotive market will experience with the onset of the new forms of mobility.
Paul Czornij, head of the design department of BASF Coatings North America, said in an interview to Automotive News the choice of colors for the collection was influenced by factors like interior design trends and fashion as well as abstract factors like societal moods.
BASF releases the colors for model years four to five years in advance so that automakers can decide which ones to select for cars that are due to be produced shortly.
Czornij said that in the future, colors will be affected by the need to balance between a world which is becoming increasingly digitalized and it is difficult to see what is real and what is not and the human need to have physical objects and the coloring of these physical objects.
Key colors by region
One example of this tendency is the use of hues which have the technical features to support the reflectivity of lidar systems and sensors, and at the same are pleasing to the eye.
“We want to use … coating technology to create colors that offer the traditional visual aspects to cars, but also as technology increases to increase the functional aspects of these colors,” Czornij said.
In keeping with the “Keep it real” theme, the palette had three key colors, with each marking a trend-changing gradient in different regions. While Gray Ambivalence was the designated hue for the Asia-Pacific region, Atomium Sky was the shade for the North America region and The Urbanist was the color of choice for Europe, Middle East and Africa.
Other top colors for the North American market included a dark gray called Metal’s Mettle, a deep red called Kleur and a dark blue called Centripetal Blue.
Czornji said that palette celebrated the advances in digital technology, while also recognizing the importance from a human standpoint of needing physical things that accompany the increasing digitization.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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