For the second time around, “expect more” will be the motto of Schaeffler Middle East’s stand at this year’s Automechanika, which will take place from May 8 to 10 in Dubai World Trade Center, U.A.E. At the show, the Aftermarket expert will once again present the four advanced product worlds of the LuK, INA, FAG and Ruville brands at Hall: 7, Stand A11 – B12.
The shared trade fair presentation of the four leading brands is the result of the bundling of sales activities at Schaeffler Automotive Aftermarket in 2014. This was undertaken by the company in a quest to reinforce its position on the global spare parts market and to work towards complete market penetration.
At Automechanika, the capabilities of LuK, INA, FAG and Ruville will be showcased through innovative power, technical excellence, and superior quality in every segment. For instance, Schaeffler Automotive Aftermarket will launch the INA GearBOX, which is a revolutionary repair solution for passenger-car manual transmissions that enables garages fix gearbox damage in-house. This solution is developed for a specified transmission type and has all the required components for professional transmission repair in OE quality. Apart from wear parts such as o-rings, shaft seals, gaskets, and main bearings inside the transmission, the repair solution also contains those components required to fix the most common causes of transmission failure. An extra benefit here is that the INA GearBOX repair solutions have a huge market potential for both garages and distribution partners.
“expect more” also suggests that the Aftermarket expert will be showcasing various groundbreaking products and repair solutions, such as the INEA FEAD KIT, along with the modular LuK special tool system for removal and installation of dry double clutches. Apart from displaying products for the passenger car, heavy commercial vehicle, and transmission segments, the light commercial vehicle segment will also have its very own product display at the show.
Whether it is passenger cars, light commercial vehicles, or heavy commercial vehicles, the company will focus on the latest products and services for three days from 9:45 am to 7:00 pm. Visitors will also be provided with helpful mounting and repair tips, even for the most challenging installation jobs.
Schaeffler Middle East is exhibiting in one exhibition space with KBC Bearings, Continental’s VDO Passenger Cars & VDO Vehicles Electronics.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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