Samsung Electronics has revealed two solutions for the auto industry as part of its drive to become a stronger player in the connected car industry. The two products are Exynos Auto for mobile chip processors and ISOCELL Auto for image sensors, both of which would facilitate new driving experiences for next-generation smart vehicles.
Kenny Han, vice president of Samsung’s device solutions division, said that the new solutions would help Samsung foray into the field of automotive applications with its market-proven technologies thanks to their “enhanced features and durability.”
“With fast telecommunication, accurate sensing and powerful processing capabilities, Samsung’s Auto-branded solutions will enable new driving experiences to next-generation smart vehicles,” he said.
Automobile chips need to be more durable and Samsung said that Exynos Auto meets the more stringent requirements of the automotive industry where such chips would be used in harsher environments. Thus, car manufacturers can use them to develop cutting-edge applications like infotainment, advanced driving assistance systems and telematics.
Samsung said that ISOCELL Auto for image sensors would help cars gain “the power of sight” as they can be used for greater visibility of the road and surroundings even in the case of low-light environments, while also facilitating more precise identification of objects.
After acquiring Harman International Industries which specialized in connected car technology in November 2016, Samsung has diversified into the growing market for connected technologies and auto electronics.
Exynos processors have so far been widely used in the case of smartphones and now they have become a key component for next-generation cars. In January 2017, leading German brand Audi opted for Exynos mobile processors to power its infotainment system.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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