Like other leading automotive brands, Porsche is all set to enter the age of electrified vehicles. The company’s goal is to have electrified models account for 25 percent of its total automobile sales by 2025.The premium German’s first electric sedan is set to spearhead this initiative. Previously known as the Mission E, it has been renamed as the Taycan and in the runup to its launch, Porsche has rolled out a Porsche Charging Service app that will make it easier to find a charger and to pay for charging.
According to Porsche, the app can help locate a suitable charging station and uses stored data to make the payment. While other charging stations require motorists to sign into different charging networks based on the charger, with Porsche’s Charging Service App, there is no need for different logins for the various operators as it can handle everything.
Finding a suitable charging station is one of the main hassles related to owning an electric vehicle and with the app, Porsche is hoping to make that process easier.
Commenting on the app, Detlev von Platen, a member of the executive board for Porsche said that the key to long-term success for electromobility lies in building a customer-friendly charging infrastructure in addition to offering fascinating vehicles. Through the Porsche Charging Service, customers get access to a central digital platform that makes every aspect of the charging process easier and seamlessly integrates charging into everyday life.
How It Works
The charging service is directly integrated into the car’s navigation system and drivers just have to look at the screen to learn the location of the closest charger. Once they reach the charger, they can either use a card they get when they subscribe to the service or scan a QR code that appears in the app. Porsche stores all of the payment information, so there is no need to dig out their credit cards in order to make the payment.
The Taycan is not the only electrified model that Porsche has. Motorists in Germany, Austria, Denmark, Switzerland, Finland, Belgium, and the Netherlands can use the app to charge their plug-in hybrid Panamera and Cayenne. Porsche is planning to launch the service in more countries by the end of this year.
Porsche is expanding its network of chargers to ensure that the new Taycan does not suffer from lack of available chargers. Porsche had announced earlier this year that it would deploy roughly 500 chargers in North America as early as 2019.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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