At the first-ever edition of Automechanika Birmingham, Osram will showcase numerous innovations across all lighting technologies, emphasizing their position as the global leader in automotive lighting. Included in the highlights are LED DRL, a modular LED Matrix demonstrator, a full LED/OLED rear light cluster demonstrator, and FOG lights as well as market leading upgrade HID and halogen bulbs such as Cool Blue Intense and Night Breaker Unlimited.
At the show, visitors can expect an array of trade and retail Point of Sale (POS) solutions and displays on show, and workshops and garages can get a chance to learn about the Osram Installer Programme and sign up at the show.
Osram will also offer live demonstrations of an LED/OLED rear light cluster, which presents four lighting functions: turn indicator, brake light, rear light and reverse light. OLED makes it possible to create illuminated surfaces in any size or shape and place them next to each other.
According to forecasts, the future of HID and halogen replacement bulbs will soon plunge due to the newest developments in lighting technologies such as OLED, LED, Matrix and Laser in which Osram is the leader of innovation. Currently, the German lighting manufacturer is working closer with top automakers developing Matrix and Laser lighting solutions. In recent years, the company has worked with BMW and now supplies the BMW i8 and more recently, the BMW 7 Series range with laser modules for headlight applications. It is claimed that laser lights are the next big thing in automotive lighting. With their high luminance and smaller space requirements, headlights can be made smaller than they are already.
All these and more will be presented at this year’s Automechanika Birmingham, which will take place from June 7 to 9 at NEC Birmingham.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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