NRF has launched a unique e-commerce platform which can be used for ordering automotive parts. This platform can be used as an online catalog and after users login, they can use the portal to place their order for automotive parts. This portal will serve as a useful tool for easily searching, finding, comparing and ordering engine cooling and air conditioning parts.
NRF conducted extensive research to finalize the most efficient and effective way to search for the right parts. The outcome is a user-friendly platform with optimal navigation and order possibilities.
The home page indicates that NRF is active in three different segments: Automotive, Industrial and Marine. The Automotive section, in turn is divided into categories based on the purpose for which the vehicles are used like Passenger Cars, Trucks and Off Highway machinery. Due to this optimal structure, customers can easily find what they need and order it.
The distinctive features of the new portal are:
• User-friendly navigation, search and ordering
• The site has advanced search options and browsers can look for products using vehicle information, license plate, product reference and OE reference as their search criteria
• Extended search filter to optimize search results
• There is detailed product information regarding each product
• It is easy to compare products
• Stock information is updated in real time
• New easy-to-use warranty module
• Responsive design (for mobile devices)
The e-commerce platform has a responsive web design for optimal use and can be accessed on a wide range of devices (from desktop computer screens to mobile phones). After launching a new website in 2017, this new online (ordering) platform is the next milestone in the digital transformation of NRF.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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