Meyle Uses Automechanika to Present New Brand Identity

Meyle Used the Automechanika Frankfurt Show to present its new brand identity as the “Driver’s best friend.”

André Sobottka, the company’s board member in charge of sales, marketing and communications said that the revamp of the brand identity will help it to sharpen its brand image as all products are deswigned to soon become a driver’s best friend, allowing professional mechanics to perform needed repairs quickly and efficiently.

Meyle manufactures as many 21,000 items, of which 750 are heavy-duty parts. These products are meant for a wide range of vehicle applications and the focus of the company’s engineering team is to develop intelligent products and services that maximize the efficiency of the repair process.

Sobottka added that customer focus is deeply ingrained in the company’s corporate DNA as it applies the most stringent quality standards right from the design and production stage at the company’s own facilities to logistics and customer service. This shows in the higher quality of parts from Meyle, especially when it comes to the Meyle range of technically enhanced heavy-duty parts which are superior to their OE equivalent. The company’s new logo and tagline ‘Driver’s best friend’ have been designed to convey this message effectively to customers.

According to Sobottka, the three hallmarks of sustainable repair services are quality, reliability and trust. Meyle is an owner-operated company, in which all parts are continually subject to quality control from material selection to finished product. When it comes to service solutions, they are conceived from the ground up with the convenience of drivers and workshop professionals in mind. For both categories, product reliability is the main concern. The high  durability of Meyle products will help repair shops to win loyal customers thus inspiring trust and passion for the MEYLE brand.

She concluded, “Manufacturing expertise, technical know-how and passion combine to make the MEYLE brand a dependable partner to count on in a highly competitive and cost-sensitive business environment.”