MARTINS, a company that specializes in the manufacture of tyre equipment has launched new branding. The company has introduced better product packaging and new colours as part of the branding exercise. The move is meant to streamline the appearance of the brand and to boost recognition of the company’s products across the globe.
The company was prompted to revamp its marketing collateral and branding due to its rapid growth in the North and South American markets. The new colours of the company are orange, grey and black, and this will make MARTINS’ products and brand more striking and easily visible as the company continues to expand into the European market. The new brand colours will be used with regard to all aspects including marketing and promotional materials, products and packaging.
Commenting on the new branding, the company’s founder and president of Martins Industries, Martin Depelteau said the aim of the exercise was to match the brand’s look to its values and the users they cater to. The new brand image is clean, modern and highly professional in order to complement the high-quality products that the company manufactures.
Martins Industries is hoping that as an outcome of the new branding, the company will be able to boost its presence as a market leader in the tyre equipment industry, establish and strengthen its presence in the European market, improve its customer experience, stay ahead of neew trends in a rapidly changing market and create a stronger brand image that will make its products easily recognizable.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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