Mahle has announced that it will be using new packaging for Mahle Aftermarket products from 2019. The packaging has been redesigned to be simple, clear and compact with the use of components like concise information, bold colors and a stylish but clear design to make handling easier both in workshops and in trade. The level of security continues to be high as there is no change in the labels. The elements that have been changed include the repositioning of the product description for easier reading, availability of more illustrations to help understand what the product contains, the use of bold and full-surface colors to create a strong impact and cutting down the text used for more effective presentation.
The ”Mahle blue” shade will be used for almost all the packaging including for the Mahle engine components (which earlier has red packaging and for the Behr engine cooling and air conditioning products which were previously in orange. The Knecht filters will continue to use orange packaging.
There would be no change in the text for the labels in order to retain the same high level of security.
MAHLE ORIGINAL to be known as MAHLE
Henceforth, if the exterior packaging says Mahle, it means the product inside is a Mahle Original product. The global sales brand will now be known as Mahle from 2019.
The proposed new packaging offers several benefits like easy identification and handling in the warehouse, availability of all the relevant details at a glance, a high level of security against illegal copies and counterfeits
MAHLE Aftermarket serves as the umbrella brand for seven strong, international brands which are known for their top-notch quality and innovation. They include Mahle, Clevite, Behr, Izumi, Knecht Filters, Metal Leve and Brain Bee, a brand that became a part of the Mahle family in 2018, and is positioned as the expert in workshop equipment and diagnostics for the markets in Europe, the Middle East, Africa, South America, and parts of Asia.
Mahle is one of the leading players in the world in the field of spare parts having the quality of original equipment, with the company’s range extending to all components related to the powertrain —from engine components, turbochargers, filters, engine cooling and air conditioning, starter motors and alternators through workshop equipment and diagnostics, e-mobility and electronics, and even spare parts for classic vehicles.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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