Leading German oil and additive specialist Liquimoly has now become the official sponsor of the Handball World Championship as part of its drive to promote brand awareness. The Championship is slated to be held in Denmark and Germany in January 2019. According to Peter Baumann, Marketing Director at Liquimoly, this world championship is one of the company’s global lead sponsorships.
During the 96 games that will be held as part of the world championship, Liquimoly’s e blue and red logo will be displayed in a manner that is highly visible behind the goal and on LED hoardings, among other places. According to Baummann, this will boost the awareness of the Liquimoly brand among spectators who see the live matches and also among millions of viewers who will see the televised games on the screen.
Liquimoly normally sponsors motorpsorts events and is currently supporting the MotoGP motorcycle world championship and the TCR touring car championship. Now, the company is seeking to expand brand awareness outside of motorsports and is thus making its foray into handball.
Baumann said the Championship will give the company a great opportunity to spread brand awareness as the world championship will gain international focus and a global media presence.
Liquimoly has already supported many handball tournaments and teams as a sponsor, but this is the first time that it is sponsoring the world championship.
Liquimoly will also use the sponsorship to invite many customers to the world championship. Concluded Peter Baumann, “This is not just about enjoying sports. What is happening on the court also describes very well how we function as a company: Team play, quick thinking and the absolute will to be among the best.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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