Karcher Gets Nomination for This Year’s UAE Superbrand

For the very first time, Karcher, the global leader in advanced cleaning technology solutions, has been nominated in an Arab country as a Superbrand for 2016 by the Superbrand organization in the UAE. The country’s Superbrand branch has been acknowledging excellent brands for the past 11 years.

According to Mr. Richard Nouira, MD of Karcher ME, they are pleased to have been nominated as a UAE Superbrand for 2016, noting that it is gratifying to know that their efforts in constant improvement in their sales and after sales services, customer and partner relationships is acknowledged through their brand. He added that the Superbrand status is an endorsement of the quality and innovation they strive for in their products as well as their people, and testament of their commitment to all their customers in the UAE.

Established in London in 1994, the Superbrand organization is globally renowned as a premier independent authority and intermediary on branding excellence. It is committed to paying tribute to outstanding brands and promoting branding discipline. In order to do this, brands are assessed on a yearly basis, thus increasing the title’s value while helping the constant development of brands.

From its humble beginnings in the cleaning technology industry in 1935, Karcher has grown to an 8.5bn globally recognized brand. In a span of eight decades, the company has reached the leadership position in cleaning solutions with its 100 subsidiaries and 40,000 distributors, all of whom were contributory to the sale of 12.72 million machines in 2014.

Karcher promises to continue the improvement of its products to meet both the market trends and customers’ requirements.