Hella is one of the leading players in Europe when it comes to the manufacture of OE vehicle batteries. The company has recently thoroughly reviewed, revamped and expanded its range of products for the automotive aftermarket. Essentially, Hella manufactures products for vehicles belonging to the passenger car, agricultural vehicle and commercial vehicle segments as part of four ranges: Classic, Premium, Supreme and AGM. Through these four ranges, the company has can satisfy the requirements for every conceivable application in these three categories of vehicles.
Hella has found that in most vehicle breakdowns, the battery is the main culprit. When vehicles are brought to the workshop, it is found that as many as one in three of them have batteries that are running low on charge or are defective. There is also one more issue that is relevant in markets that have cold spells. When temperatures are close to freezing, battery performance is affected significantly, with performance going down by as much as 35 per cent.
Hella’s Classic range is meant for older vehicles and those having smaller engines are value buys as they offer users the benefit of maintenance free convenience and reliability. The Premium range is for all categories of vehicles is designed for general purpose applications and in addition to a long service life offers quality matching OE standards. It is one of Hella’s bestselling ranges.
The Supreme range comprises batteries that offer “higher than OE specification solution” for high performance vehicles that have high consumption of energy. Batteries from this range are particularly suitable for diesel engines and vehicles with a large number of electronic devices and features that consume energy. These batteries offer motorists powerful design and optimized performance for longer service life and better reliability.
The Hella AGM range has been specially developed for those vehicles that have stop-start functionality. It has improved cyclic capacity and can enhance starting power by as much as 50 per cent.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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