ENOC Lubricants, a pision of Emirates National Oil Company (ENOC), has recently entered into a sponsorship deal with SODIKart International, one of the premier karting teams in the region, to offer quality lubricants for the entire fleet of go-kart vehicles. This marks the first time the company is supporting an international sporting team.
As part of the deal, ENOC will offer the fleet with wide-ranging premium lubricants that are designed to meet the requirements of the outstandingly high technical standards found in transmission systems. These include ENOC ACTIVE PREMIUM synthetic based oil for the lubrication of transmission gear, torque converters, and hydraulic systems employed in light trucks, passenger cars and heavy vehicles.
ENOC Lubricants will also supply the team with ENOC ULTRA BRAKE FLUID synthetic brake and clutch fluid, as well as ENOC VERRON MP GREASE, a premium lithium grease used for steering joints, water pump bearings, and other chassis plain and anti-friction applications.
According to Zaid Alqufaidi, Managing Director, ENOC Marketing, their focus has always been on the customer, be it products or services. He says that their sponsorship of SODIKart is an interesting collaboration that enables them to tap into a relatively niche market.
Go-karts have specialized needs to run efficiently and ENOC’s range of lubricants have been designed to meet these specifications.
Alqufaidi adds that SODIKart’s trust in ENOC is a proof to the quality of their perse product offering and they look forward to fruitful relationship with this team.
Additionally, the partnership will provide branding opportunities to ENOC on SODIKart’s vehicles and stand located at the Autodrome, which will enhance engagement and visibility among a niche segment.
Founded in 1981, SODIKart is a french kart manufacturing firm. Over the last three decades, SODIKart has risen as a leading company in this sector, reinforced by a solid research and development pision that has earned a number of patents.
ENOC Lubricants produces, distributes and markets various lubricants in the Middle East, Africa, the Indian Subcontinent, CIS countries and South East Asia. The company also has undertaking in blended lubricants as per third party requirements.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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