DENSO to Make Its Presence Felt at Beijing Motor Show

DENSO Corp. is now gearing up to exhibit at the upcoming Auto China 2016, which is more popularly known as the Beijing Motor Show, from April 25 to May 4. The Japanese company will present various products and technologies, mainly in the areas of safety and environment.

In “Safety”, DENSO will showcase the Harmonious Communication Cockpit for the very first time in China. This cockpit will make visitors experience the company’s future technologies that warn the driver when the vehicle is entering a dangerous area and that assist merging and lane changing.

Included in DENSO’s simulator are the following technologies: a large-screen head-up display (HUD) that will project important information onto the windshield; an electric mirror that utilizes a camera to display rear and side images and to warn when it spots a potentially risky situation; a driver status monitor that utilizes a camera to spot the driver’s attentiveness level; a lighting indicator in the instrument cluster, called harmonious lumi that illuminates and notifies the driver of potential obstacles; and an active footrest that leans in the direction the vehicle is moving to inform the driver when lane change assistance is activated.

Meanwhile, DENSO’s “Environment” display will include an audiovisual presentation outlining its approach to creating a sustainable society from four distinct perspectives: boosting engine efficiency, boosting air conditioning efficiency, promoting the spread of EVs, and increasing the efficiency of energy use in micro grids. The company’s exhibits to support these four initiatives will include diesel engine common rail systems, gasoline direct injection systems, and new products for electric and hybrid electric vehicles.

DENSO is committed to helping create a more eco-friendly and road accident-free society by developing products and technologies related to safety and the environment.