Denso, which is one of the biggest suppliers of automotive components in the world has announced plans to open a new research and development lab at the University of Michigan in Ann Arbor. The company, which is partly owned by Toyota made the announcement at the Detroit auto show. The company also announced that it would be holding recruitment drives from 10 am to 3 pm on January 17, 19 and 20 at the show in order to expand its workforce.
Denso’s new lab will focus on auto safety technologies and will provide engineering students at the university with new research opportunities. The aim of setting up this new research lab is to create closer links between the university and automotive manufacturers on key safety technologies, like autonomous driving and advanced driver assistance systems.
As part of the lab, a dozen university students have already been selected to participate in research projects. Denso did not divulge how much it has invested in the lab.
Speaking about the new research facility, Doug Patton, Denso’s executive vice president and chief of technology said, he was excited about the new venture. He added that the new lab will provide opportunities for students to conduct research to develop future automated drive technologies which will help to reduce road traffic fatalities. T AU
This is not Denso’s first investment in the Michigan area. Back in 2013, it had invested USD 150 million in operations in Battle Creek and Southfield and hired 400 employees. In 2014, Denso announced plans to invest an additional USD 10 million at its U.S. headquarters in Southfield and add 176 more jobs. Company officials had said at the time that this investment was part of an announced USD 1 billion investment in North America. Since then, the company said it has exceeded that amount, investing $1.2 billion.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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