Cyclo Brand Teams up with Al Fahim to enter UAE Auto Car Market

Cyclo Industries is an automotive care brand that has over 50 years of experience in the field of automotive parts, tires, lubricants service and power tools. The US based company was established in 1959, and has a presence in more than 86 countries spread across the world.

The company has now entered into an exclusive distribution agreement with Al Fahim Group firm Central Motors & Equipment (CM&E), a subsidiary of the leading UAE based family business, Al Fahim Group

Al Fahim Group firm Central Motors & Equipment (CM&E) will deal with the distribution of Cyclo’s products in the UAE comprising products for automotive, heavy-duty, freight fleet, industrial, agricultural and marine applications. Some of Cyclo’s well known products include Tanners Preserve leather cleanersand conditioners, its No.7 Truck wash concentrate and Rain Dance wax solutions.

Commenting in the deal with Cyclo, Ismaeel Hassan, GM of CM&E, said that adding Cyclo’s products to the company’s diversified range is part of his company’s long-term strategy to strengthen its position as an automotive aftermarket retailer in the UAE.

Doug Salazar, VP of Cyclo Industries, said that Cyclo’s partnership with CM&E is part of its drive to expand its  footprint in the regional automotive aftermarket. The company opted to team with CM&E based on its superior distribution capabilities and he went on to express his hope with help from CM&E, Cyclo would become the top-selling car care brand in the UAE. CM&E currently has partnerships with other renowned automotive brands including Skil, Dremel and Bosch.