Constellium N.V. debuted an industry first 3D module and app for showcasing its lightweight aluminum product range for the players in the automotive industry. OEMs and automotive manufacturers can use the app to browse through a wide range of automotive sheets and extrusion products made of aluminum like decorative parts, chassis and mechanical components, car body closures, heat exchangers and Crash Management Systems and even understand in greater detail through vivid 3D visualizations.
According to Peter Basten, Constellium Executive Vice-President Strategy, Business Development, Research & Technology the unique 3D module was created with significant contributions from the company’s marketing and engineering teams. Key players in the market can use the 3D experience to explore various aspects of a car and learn more about Constellium’s range of products for the automotive industry including several innovative products and solutions.
Constellium is a company that collaborates closely with OEMs and automotive manufacturers on the design, development and production of various materials and components to help automotive manufacturers achieve their design, growth and sustainability goals. Aluminum has become increasingly popular in the automotive industry due to the difference it can make in the weight of a vehicle as compared to steel. This in turn can help enhance fuel efficiency and reduce CO2 emissions. Aluminum is also stronger, safer, more resistant to corrosion, and provides greater energy absorption. It also offers more scope when it comes to design, reduces tooling costs, and offers greater potential for recycling.
The interactive module is currently available on the Apple store and on Google Play under the name “Constellium automotive products”. It is also available on the company’s website at www.automotive.products.constellium.com.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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