In what it says is a global first, Compare Parts has launched a new comparison website that makes it possible to closely analyze and compare aftermarket and performance car parts. This is the first site that will help owners of performance cars get the best deal for any parts they need and source them from any part of the world. Compare Parts is positioned as an internet resource that will transform the manner in which the online aftermarket and performance car market will function.
Compare Parts was conceived by Shahin Fard, the CEO of Bravr, a leading London-based digital marketing agency. Through the website, performance car owners will not only be able to compare parts and their prices but online retailers also will be able to get access to new customers.
Fard himself is a keen car enthusiast who was involved in building and racing carsfor a period of over 20 years. Compare Parts is the outcome of his decision to combine his passion for motorsport with his expertise in digital marketing and Compare Parts was born. There is no other website that makes it possible for internet users to compare the market specifically for performance car parts. Fard has managed to identify a considerable gap in the market and determined to use all his resources to make the website a success.
Commenting on the site, Fard site that it is a website that has been built for car enthusiasts by car enthusiasts and its goal is to help the car enthusiast community to find great deals with both high-performance and aftermarket car parts. The site uses a sophisticated system to normalize data from different retailers so that vehicle owners can find exactly they are looking for.
According to Fard, the site was not conceived with the idea of attaining commercial success but is meant more to be of service to people like him.
“Many retailers who feature on the site are not monetised,” he said. “They might be added simply because they have a unique product or offering to share with the world.”
Using the website, car owners and enthusiasts can save both time and money. It will also cater to the needs of garages and motorsport racing teams so that they can track down highly specialist aftermarket and performance parts that they might need for their vehicles. Compare Parts many features which make it fast and simple to use. One feature is that it supports multiple currencies. It also has an advertiser base that covers many countries. Even at its launch, the website had as many as 40,000 aftermarket and performance car parts. It is expected that this will only increase as new retailers start listing their products on the website.
Compare Parts has a user friendly layout. Users can search for a part they need by category, vehicle or brand. There is also a free-form text search with predictive entry. Any category search that is performed breaks down easily into logically related sub-divisions that users can toggle between. Results are displayed clearly with prices being indicated and a helpful guide to how many retailers offer the particular part that is being viewed. Users can repeat searches, filter them and remove filters as needed. This kind of simple approach makes searching and finding the price of a specific part a lot easier.
For an advertiser, Compare Parts makes a lot of sense. The website not only provides qualified traffic with a reach that extends to all parts of the world, but it also allows for increased revenue streams due to the business it can generate from a highly targeted audience. It would be very cost effective for advertisers to be featured on the site. There is no similar website that caters for the niche market of performance car parts.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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