Centric Parts, which is one of the leading manufacturers of OE and aftermarket brake and chassis components, has released its new Centric Parts Steering and Suspension Systems Guide. This 12-page brochure gives details of the features and benefits of products belonging to the company’s range of chassis components comprising all major suspension and steering product groups like bushings, control arms, ball joints, tie rods, stabilizer bar links, idler and pitman arms.
Speaking about the guide, Charlie Kirkland, Centric Parts vice president of traditional aftermarket sales said that it would provide distributors and technicians with an in-depth look at the features and benefits of the company’s chassis program. The guide highlights Centric’s dedication to engineering and supplying an ‘OE by Design’ part.”
Centric has used the Steering and Suspension Systems Guide to introduce its new tagline “OE by Design.”, which builds upon Centric’s “Lab to Lift” philosophy. This is centered on the brand’s heavy commitment to research and development efforts as well as painstaking attention to detail when it comes to materials and the manufacturing process; its application, program and product group coverage; and the company’s award-winning service and technical resources. Centric says the slogan highlights the fact that the company would go to great lengths to ensure that all premium chassis components are made with OE quality designs and materials as this is the only way to retain the vehicle’s original performance and feel.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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