The Auto China 2016 show saw German car manufacturer Borgward made its return to the automotive market with the release of the BX7, a powerful mid-to-large-sized touring SUV. In keeping with tradition, the automaker has reestablished its relationship with parts manufacturer Continental AG in a deal where the manufacturing giant has developed an all-new 4.2-inch TFT instrument panel cluster that will be a standard feature on the BX7.
Mired in financial controversy in the 1960s, Borgward reentered the automotive market in 2015, experiencing resurgence in fortunes after more than half a century and buoyed by investment from China.
The TFT cluster features a high-res 480*272 QVGA LCD display unit that is designed to ensure high-contrast viewing at a super-wide angle. Additional capabilities include animation-based information delivery and ergonomic picture display for a far more pleasing and viewable display experience for the driver. The new TFT cluster will include compatibility and connectivity to existing infotainment or audio-video modules, extending the capabilities of the human interaction with the system.
In a press statement, Ulrich Walker the CEO of Borgward Group attested to his company’s historic and well-established history with Continental, with emphasis on the passion for excellence in engineering, design, and craftsmanship that the two organization share. He underlined Continental’s century-long experience in designing display panels and clusters and confirmed that the companies would collaborate in manufacturing the cluster in China.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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